Joe Williams is the Business Development Manager for Cicerone, which for over 50 years has been one of the very best publishers of outdoor guides to exploring the hills, mountains and countryside of Britain, Europe and the world. He is also an enthusiastic all-rounder in the mountains, though his main area of focus is endurance mountain ultra running. In this episode we ask Joe how we got into running, hearing stories from his adventures in high mountains across the world, and we learn what it takes to create a good guidebook.
Joe Williams is the Business Development Manager for Cicerone, which for over 50 years has been one of the very best publishers of outdoor guides to exploring the hills, mountains and countryside of Britain, Europe and the world.
Naturally, Joe’s passion for the outdoors is threaded into his everyday life. He is an enthusiastic all-rounder in the mountains and seeks to pursue a wide array of outdoor activities that allow access to more remote and inspiring landscapes. His main skill though is endurance mountain ultra running, which he discovered after many years of climbing and road running. He tackled his first mountain race in France in 2014, and since then has competed in running events across various mountainous regions of the planet.
When he’s not out and about on his feet, Joe is a keen classical guitarist with a background in performance and teaching. He lives in Kendal with his partner Caroline and his pup Tryfan.
In this episode we ask Joe all about his life both on and off the mountains. How he keeps fit when work is busy, and what draws him back to the hills time and time again. We explore the mindset required to partake in extreme sports, and dig into what makes a good guidebook, from concept to research to published book.
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